Pharmaceutical Company Business Strategies What’s the secret behind successes? For one, the company operates in niche formulations ( chronic) segments such as psychiatry, cardiovascular, gastroenterology and neurology. While most of the top Indian companies have focused on antibiotics and anti–invectives ( acute ), The bases of marketing strategies can be best described in these two models in both acute and chronic segments:   (i) Super Core Model involving the search for, and distribution of a small number of drugs from Chronic Threapy Area that achieve substantial global sales. The success of this model depends on achieving large returns from a small number of drugs in order to pay for the high cost of the drug discovery and development process for a large number of patients. Total revenues are highly dependent on sales from a small number of drugs. This model incorporates highly specialized approach in the entire manner. Initially the competition is s...

कुछ ख्वाहिशो को खुले आसमान मे सम्हाल रखा है।  नहीं तो कहा उड़ते  है वो परिंदे जिन्हे घरोंदो ने पाल रखा ।।   हे  काश की मिटटी के होते ये सपने ।  जो ढल जाते तेरी और मेरी जरूरतों के सांचे मे ।।  dreams-life-poem

1 Habit for a peaceful & successful life   You know that you can get success with the help of one single word and that is “INVOLVEMENT ”.Let's try it in the following manners:   1.         For  students:  Make it a habit of INVOLVING your mind when you are studying.   How it works?:  When every time you train your mind to get “INVOLVED” during your study time automatically this will help you in improving your concentration and remembering things. TRY IT, PRACTICE THIS –Then send comments. 2.         For Job Seekers: Make it a habit of INVOLVING your the interviewer in you, and find you as a fantastic case study. Tell them how beautifully you have lived your life up till now. How it works?:  So let’s start your introduction as a journey of all positive events and attractive strengths and points that carve your journey unique and fruitful. TRY IT, PRACTICE THIS –Then send comm...

Recent trends of Pharmaceutical Industry While many pharmaceutical companies have successfully deployed a plethora of strategies to target the various customer types, recent business and customer trends are creating new challenges and opportunities for increasing profitability. In the pharmaceutical and healthcare industries, a complex web of decision-makers determines the nature of the transaction (prescription) for which direct customer (doctor) of the pharma industry is responsible. Essentially, the end-user (patient) consumes a product and pays the cost. Use of medical representatives for marketing products to physicians and to exert some influence over others in the hierarchy of decision-makers has been a time-tested tradition. Typically, salesforce expense comprises an estimated 15 percent to 20 percent of annual product revenues, the largest line item on the balance sheet. Despite this other expense, the industry is still plagued with some very serious strategic and operational ...

The irony of the education industry during a pandemic                                I don’t know how people will take this post. But I request you all please be with me in carving the shape of the education industry for a better future. Recently I have come to know that not every but most of the private engineering/management institutes started reacting in two manners during COVID-19. Type one- We have seen many institutes taking care well of their faculties and other staff during this pandemic by compensating with full salaries and a congenial work environment for working from home. Some of them have also provided masks, sanitizers, and others during this pandemic and console the whole family even with either through phone calls or messages. But very few are lies in the above category even you can count on the figure.  Hats off to them. Types two- Unfortunately, you will find most private institu...

Gurmeet &Kavita (imaginary  characters)  life during Lockdown Gurmeet Singh(Sikh)  and Kavita Sundran (Tamil brhamin) after 3 years of their marriages decided to spent this crucial time of lockdown due to COVID-19 with Gurmeet’s parents house which is in Chandigarh so they started their journey from Pune to Chandigarh. About them: They met in same club in 2012 on a coffee table, the old-fashioned way. After five years of being on Tamil matrimony and Shaadi.com and going on many awkward dates with  men, Kavita found Gurmeet  humour and self-deprecating  jokes were a breath of fresh air. Being a stand up comedian Gurmeet is open-minded and curious about different cultures, so his Punjabi upbringing wasn’t an issue for Kavita. They experienced the cultural challenge early on. Having been brought up in a fairly strict Tamil Brahmin household where boyfriends were a no-no for Kavita and the norm was to have an arranged marriage by the time you were 25,...

Let's find about Loser-God blaming ·         Why God put me in this world as loser? ·         If God exists, why he allows tragedies? ·         I believe in God, I pray for him every day, every time, Why he is not fair with me? Ok now there could be a variety of questions like above. Recently we have witnessed suicide or attempt to suicide cases, surprisingly not by any poor or by a person taking lots of debt but from celebrities and others we called them successful. Believe me material Wealth, Celebrity, and Social Status these give no one true peace in life. Millionaires kill themselves. The world is full of egotist, self-righteous, and self-loathing who wish to diminish/deteriorate the beauty of who you are beyond the flesh. If you see they too are suffering so they wish to make you suffer with them. If you start accepting what they say you become their own tool like all...