कुछ ख्वाहिशे
कुछ ख्वाहिशो को खुले आसमान मे सम्हाल रखा है।
नहीं तो कहा उड़ते है वो परिंदे जिन्हे घरोंदो ने पाल रखा ।।
हे काश की मिटटी के होते ये सपने ।
जो ढल जाते तेरी और मेरी जरूरतों के सांचे मे ।।
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| dreams-life-poem |
People Buy Benefits Not Features
People Buy Benefits Not Features In my childhood, I read one statement “1satisfied customer in 1 year will bring 100 more next year”. Still, I believe in that. Later on when I correlated the things I came to know that we need to satisfy the need of customers with our product. Following is the mechanism behind every satisfied customer. Once you reach to customer your customer reaches is not important in today’s competitive era, we need to help them in identifying their latent needs there are various techniques like interviewing of customers, understanding their lifestyle, etc. But we have to be very much cautious in the entire process of latent need identifying all the time we should boost the customer ego otherwise the entire process will be in vain. In the very next step, we should try to correlate only a few relevant features satisfying the latent need of customers. Then offer the benefits of your product as a perfect solution to the customer’s problem. Then immediatel...
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