People Buy Benefits Not Features

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 People Buy Benefits Not Features

In my childhood, I read one statement “1satisfied customer in 1 year will bring 100 more next year”. Still, I believe in that. Later on when I correlated the things I came to know that we need to satisfy the need of customers with our product. Following is the mechanism behind every satisfied customer.

 Once you reach to customer your customer reaches is not important in today’s competitive era, we need to help them in identifying their latent needs there are various techniques like interviewing of customers, understanding their lifestyle, etc. But we have to be very much cautious in the entire process of latent need identifying all the time we should boost the customer ego otherwise the entire process will be in vain.

In the very next step, we should try to correlate only a few relevant features satisfying the latent need of customers.

Then offer the benefits of your product as a perfect solution to the customer’s problem.

Then immediately help them in choosing your product as a complete package with sales.

Now Job doesn’t over here but actually, the process of ream conversion of Customer into your Brand Ambassador starts here.

Value them and ensure their involvement by either way of their valuable feedback in any other way and finally, you will find them as your BRAND AMBASSADOR.

 


 

 

 

 

 

 

 


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