As per the  2020  statistics,  the student  population is 40 crores in  India . These  students  include school  students , college  students,  and everybody who studies in an educational institution in  India which is even more than  the population of  the United States 2020 is estimated at  331,002,651 , However online education expected in India within the next 5 years. But it is because of COVID-19 it has emerged so soon. Definitely  online banking showed a remarkable presence “With the ongoing digital drive in  India , the number of users opting for  online banking  is expected to double to reach 150 million marks by 2020, from the current 45 million active urban  online banking  users in  India ’. When we Indians showed faith in online banking in transacting our hard-earned money then why not in education? However it is...

  People Buy Benefits Not Features In my childhood, I read one statement “1satisfied customer in 1 year will bring 100 more next year”. Still, I believe in that. Later on when I correlated the things I came to know that we need to satisfy the need of customers with our product. Following is the mechanism behind every satisfied customer.   Once you reach to customer your customer reaches is not important in today’s competitive era, we need to help them in identifying their latent needs there are various techniques like interviewing of customers, understanding their lifestyle, etc. But we have to be very much cautious in the entire process of latent need identifying all the time we should boost the customer ego otherwise the entire process will be in vain. In the very next step, we should try to correlate only a few relevant features satisfying the latent need of customers. Then offer the benefits of your product as a perfect solution to the customer’s problem. Then immediatel...

Tell your best story Some people are also such that whenever you meet them, they tell that they are living the most problematic life. They attribute the circumstances of life behind each of his failures. They remember the problems happening in their life as their barrier and the only thing remembers their fate that God has given them this only. Whenever they meet anyone, they only talk about the obstacles in their life. Let me tell you with a real-life quote.          On 16 July 2014, I went to Lucknow with my team to interview candidates for my company. This interview was for freshers and offering a good salary, so the candidates came more than we had anticipated. Finally, after the preliminary interview and four rounds of screening, 20 candidates selected came to me for a final interview.            I asked them to present themselves with their strength and weakness.   ...

      जीवन के आंकड़ा और जमीनी सिद्धांत  (Figure & Ground) हम अपने दैनिक जीवन में हर बार आंकड़ा और जमीनी सिद्धांत का पालन कर रहे हैं। मेरे विचार में आंकड़ा और जमीनी सिद्धांत हम पर निर्भर करता है कि हमने अपने दिमाग को कैसे प्रशिक्षित किया है। इस अवधारणा की आसान समझ के लिए : जब हम किसी भी सिनेमा हॉल में प्रवेश करते हैं तो हमारा पहला ध्यान अपनी प्रासंगिक सीट ( figure ) का पता लगाने में लगता है और जो कुछ भी हो रहा है वह स्क्रीन हमारे लिए गौण ( ग्राउंड ) हो जाता है , और एक बार हमें सीट मिल गई ; हमारे लिए सीट ग्राउंड ( माध्यमिक ध्यान ) और स्क्रीन फिगर ( प्राथमिक ध्यान ) बन जाता है। जब एक रचना का आंकड़ा और जमीन स्पष्ट होती है , तो संबंध स्थिर होता है ; आंकड़ा तत्व अधिक ध्यान प्राप्त करता है और बेहतर से याद किया जाता है हमें हर स्थिति में अपने मस्तिष्क को सही FIGURE ’ और GROUND चुनने के लिए प्रशिक्षित करने की आवश्यकता है। हम ...

Pharmaceutical Company Business Strategies What’s the secret behind successes? For one, the company operates in niche formulations ( chronic) segments such as psychiatry, cardiovascular, gastroenterology and neurology. While most of the top Indian companies have focused on antibiotics and anti–invectives ( acute ), The bases of marketing strategies can be best described in these two models in both acute and chronic segments:   (i) Super Core Model involving the search for, and distribution of a small number of drugs from Chronic Threapy Area that achieve substantial global sales. The success of this model depends on achieving large returns from a small number of drugs in order to pay for the high cost of the drug discovery and development process for a large number of patients. Total revenues are highly dependent on sales from a small number of drugs. This model incorporates highly specialized approach in the entire manner. Initially the competition is s...